Reflection: Be found, and then be great


This weeks topic highlighted points that I had not previously considered about my online presence, and encouraged me to streamline my accounts to maintain professional authenticity. The article regarding Justine accentuated just how careful you must be with social media. As discussed on Davina’s post, I consider this to be  something that we are all aware of, but perhaps in reality do not think this incident would occur therefore aren’t as careful as we should be.

I particularly enjoyed Zac’s post due how down to earth and relatable it was. Tobie took a similar approach by referencing current affairs to draw people into his blog. I consider these writing styles to be very authentic, showing their personalities. This made for an easier and more interesting read. The quantity of comments on their posts highlights how appreciated authenticity is, even  just within the readers of this module.

It was interesting to see everyone’s different take on why authenticity is important, and the different ways in which you can maintain professional authenticity online. This video as shown on Nikhil’s blog particularly resonated with me, highlighting the importance of online branding and making yourself stand out on Google searches to draw in employers.


My blog post mentioned the skills blogging demonstrates and how this would appeal to employers. Will made a great point, questioning whether  different platforms demonstrate different skills and hence  enforce different impressions. I had not previously considered how accounts such as my Instagram could demonstrate skills, due to the lack of academia it involves. However, upon reflection I realise there are skills that it demonstrates – namely your creative and artistic side, something that would not be demonstrated through other mediums, or elaborated upon in your CV. I also considered Linkedin and Facebook, with the features to build relationships and communities. Dominique’s article (2016) further explains important skills that can be demonstrated through social media

Click here for my comments on Zac and Davina’s blogs


BBC News. 2013, Job hunting: How to promote yourself online, [Online], Available: [accessed 2016, November 17].

Jackson, D. 2016, 13 Must Have Social Media Skills, [Online], Available: [accessed 2016, November 17].

Lo, I. 2013, Professional Online Profile, [Online], Available: [accessed 2016, November 17]



“Be found, and then be great!”

Have your parents or tech savvy grandparents tried to add you on Facebook but you’ve declined because you don’t want them to see your profile? Now what if employers, who determine your future, are scrutinising your online personality, which in turn may skew your chances of recruitment?


(Created by me, statistics)

We are the millennial generation, bringing new culture to the workforce (Tapscott, 2014). With our increasing online presence, we introduce different forms of recruitment and screening.

Topic 2 discussed the issues lack of anonymity can generate for employment. Another example of this is Ronson’s article (2015) about Justine, who lost her job due to a tweet.

But it’s not all bad! Through utilising your social media in the right way, you can benefit from your online presence.

Your online profiles can help sell you. Whilst traditional resumes are ‘dry’, online profiles allow expression of personality in an interesting way (Parcells, 2014). Your online identity acts as an electronic CV (Carruthers, 2012), employers are reported to spend “ten seconds on a CV”, so you need other ways to market yourself (Harris, 2014)

Why is authenticity important?

This video expresses the importance of authenticity. It emphasises that employers are looking for people that they want to work with. Parcell’s article (2014) posited that a lot of companies use an ‘Airport test’ to evaluate candidates: testing if the candidate is someone they’d want to spend time with at an airport layover. Use the internet to promote yourself in a way to make yourself stand out and be a desirable employee. Show your personality, passions and differentiate yourself (BBC, 2013).

How do you ensure authenticity?

Authenticity is the degree to which your online profile reflects your identity (Ramperseed, 2009).  The key to authenticity is consistency! Create your personal brand and display it over multiple platforms (BBC, 2013) to make your ‘googeable self’ evidently authentic and familiar.


(Created by me)

Different social media websites provide differing levels of authenticity through the amount of information required for your profile (Lander and Schmidt, 2016). Linkedin shows an authentic view of your identity, providing objectively verifiable information with the function for others to endorse your skills (ibid.). Use websites that prove authenticity.

Blogging is an innovative way to portray your authentic identity. It allows for passions and enthusiasm to be shown, exemplifies ability to dedicate yourself to a task, shows creativity and how you are different (The Employable, 2016). Employers want people who demonstrate these skills!

Your authentic identity isn’t just shown through words. It’s built through connections, (Rampersad, 2009), things you’ve liked and followed, building of networks and contributions – these are ways of proving your passions and authenticity (IE, 2014).

Word count: 419


  1. Tapscott, D. 2014, Five ways talent management must change, [Online], Available: [accessed 2016, November 7].
  2. The Employable, How blogging can get you a job, [Online], Available: [accessed 2016, November 7].
  3. BBC News. 2013, Job hunting: How to promote yourself online, [Online], Available: [accessed 2016, November 7].
  4. Ronson, J. 2015, How One Stupid Tweet Blew Up Justine Sacco’s Life, [Online], Available: [accessed 2016, November 7].
  5. Harris, L. 2014, Using Social Media in your Job Search, Online, Available: [accessed 2016, November 7].
  6. Carruthers, R. 2012, Managing Your Digital Footprint, Online, Available:  [accessed 2016, November 7].
  7. Nyman, M. 2014, Curating your Online Profile, Online, Available: [accessed 2016, November 10].
  8. Landers, R. N. and Schmidt, G. B. 2016, Social Media in Employee Selection and Recruitment, Online, Available: [accessed 2016, November 10].
  9. Rampersad, H. K. 2009, Authentic personal Branding, Online, Available: [accessed 2016, November 2016].
  10. Parcells, N. 2014, How to Create a Killer Online Professional Profile, Online, Available: [accessed 2016, November 10].
  11. IE University, 2014, Be found, and then be great!, Online, Available: [accessed 2016, November 10].
  12. Kane, G. C.,  Alavi, M.,  Labianca, G., and Borgatti, S. 2014, ‘Wha’ts Different about Social Media Networks? A framework and Research Agenda’, Mis Quarterly, (38:1), pp. 275-304.

Statistics for graphic: Jobvite, 2014, Social recruiting Survey, Online, Available: [accessed 2016, November 10].